Sunday, 10 August 2008

Stop Nudging Me!



Apparently this book explains the template for one way in which the powers that be coerce the public into making decisions. This means deciding what we do with our time and money. The theory is predicated on the fact that we are all lazy, requiring persuasion to act upon what we think we desire. Make the object easy to obtain, and a gentle nudging will do the trick. Sometimes I feel as though I am being jabbed.

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